Agatic Agatac / Haagse Bluf GK280PACK by Ágatha Ruiz de la Prada for Swatch is a rare regional special edition issued in 1999 and limited to only 500 examples. The presentation set was sold exclusively through the Swatch Store in The Hague, making it considerably scarcer than the standard Agatic Agatac GK280 watch.

The watch itself was designed by Spanish fashion designer Ágatha Ruiz de la Prada and first appeared in Swatch’s 1998 Spring–Summer collection. It features a transparent plastic Gent case measuring approximately 34 mm / 1.34 in in diameter, a colorful geometric mosaic dial, and a printed plastic strap covered with bright square forms and playful figurative imagery.

The design reflects Ágatha Ruiz de la Prada’s instantly recognizable visual language of intense color, geometric forms, playful shapes, and childlike energy. The watch transforms these elements into a continuous composition extending from the dial across both sides of the strap.

For the special Haagse Bluf GK280PACK edition, the watch was presented in a large custom package accompanied by matching pens, cards, and a calendar. Only 500 sets were produced, all specifically for the Swatch Store in The Hague.

The combination of its designer collaboration, highly colorful 1990s aesthetic, extremely small regional edition, and elaborate original accessories makes the complete GK280PACK set particularly interesting for serious Swatch collectors.

A strong vintage collectible for admirers of Swatch, Ágatha Ruiz de la Prada, Dutch Specials, limited-edition watches, 1990s design, colorful fashion, and complete original Swatch presentation sets.

Designer: Ágatha Ruiz de la Prada
Title: Agatic Agatac / Haagse Bluf
Brand: Swatch
Model: Gent Special
Reference: GK280 / GK280PACK
Format: Limited-edition regional Swatch presentation set / collectible designer wristwatch
Material: Plastic case, plastic crystal, printed plastic strap
Case size: Approx. 34 mm / 1.34 in diameter
Case thickness: 8.75 mm / 0.34 in
Year: 1999 special-pack edition
Original watch design: 1998
Edition: Limited edition of 500
Signature: Not hand-signed
Movement: Quartz
Water resistance: Originally rated 3 bar / 30 m
Case color: Transparent
Dial: Multicolored geometric mosaic design
Strap: Multicolored printed plastic strap with geometric and playful figurative imagery
Designer: Ágatha Ruiz de la Prada
Market: The Hague, Netherlands exclusive
Original presentation: Large special Haagse Bluf presentation package with matching pens, cards, and calendar
Set includes: 1 Swatch Agatic Agatac GK280 wristwatch with original GK280PACK Haagse Bluf presentation set