Dadara - It's the Incredible Greyman!

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Dadara: It’s the Incredible Greyman! is a book/catalogue published by Reflex Modern Art Gallery in Amsterdam for the opening of Dadara’s Greyman exhibition. Inside, the book presents the world of Greyman, one of Dadara’s recognizable characters, through images connected to the project and exhibition. It offers a compact look at Dadara’s playful, surreal, and socially sharp visual language, where humor, identity, conformity, and everyday life are turned into colorful contemporary art.

Dadara, also known as Daniel Rozenberg, is a Dutch artist whose work moves between painting, drawing, sculpture, performance, public installation, and underground visual culture. He began his career in the early 1990s designing flyers, record covers, and live paintings for the emerging electronic dance scene, before developing a wider artistic universe filled with surreal characters, social commentary, and playful visual chaos. 

His work often mixes humor, fantasy, and critique, exploring themes such as money, control, dreams, freedom, technology, and modern society. From the iconic Greyman works to large-scale interactive projects at festivals and Burning Man, Dadara’s practice has always balanced accessibility with deeper conceptual ideas. His art feels colorful and mischievous at first glance, but often carries a sharp reflection on the systems we live in.

Author: Dadara

Format: Hardcover

Language: English

Pages: 48 pages

Size: 35 × 35 cm / 13.8 × 13.8 in

Published: 2007

Publisher: Reflex Modern Art Gallery

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